Doppler: a 40-year long synergy between market challenges and digitalisation

During the Italia Meeting, which took place on 15-16 June, we interviewed Marco Seia, Automation manager at Doppler srl.

Doppler is celebrating 40 years in the business this year. It has always distributed Benincà products in Piedmont through its 6 branches and a logistics hub that ensures product availability and fast delivery. We asked Marco Seia what do installers need today? “The market is increasingly moving towards a multi-product branding approach, which means releasing multiple products under the same brand. The challenge is to do this in a professional way while remaining specialists.

Benincà is not only specialised, but also innovative. Aspects such as its social media presence and use of customer-satisfaction tracking systems have become as essential as ever. “Our company has grown thanks to Benincà. But we also helped them grow,” said Seia. “Franco Campanaro, our owner, has always believed in innovating and investing to bring home results. And the market is proving him right. Being here today and meeting in person again after such a long time is wonderful and will pave the way for future projects together. What a beautiful family we are!"